As the web and big data marketing continues to evolve, digital advertising platforms get smarter racing to compete with search media budgets. The greatest opportunity exists among social networks, which are getting closer and closer to targeting based on intent. The holy grail is soon to come when marketers can mine social data to target specific customers based on expressed intent.
When this time comes, it is search marketers that are best positioned to understand intent, find customers, and maximize revenue.
Our key strengths are helping enterprises find and target their customers by understanding intent to maximize revenue across all forms of digital communications. While most marketers look at a 2D view of your customer, we look at a 3D view, incorporating depth, interest, intent and everything in between. We help marketers create personalized experiences targeting customers at the right time, with the right content on the right device.
Our enterprise search vision transforms keywords into customers.
- Where many see simple text, we see data-rich keywords
- What many call a “search term” we view as a potent manifestation of intent
- While some are compiling priority keyword lists, we are working to find thousands of customers behind each keyword
- When some are counting clicks, we are decoding those clicks as part of a conversation with a customer