KO PPC - Enterprise Search Intelligence
Everyone can become a keyword marketer.
Look at your shoes. Each morning you think nothing of putting them on the correct feet and tying them up independently. It’s a simple, daily task; a necessity for anyone interested in walking in public (except surfers). Now think about the reports you need to run to understand your search campaign performance – compiling data from analytics platforms, bid management tools, ranking engines, competitor sites, CRMs, and who knows how many special in-house technology platforms. You do it all the time. Shouldn’t it be pretty simple by now? It could be.
By 2016, paid search is expected to grow by 75% to become a $61.1 billion industry. The reason, obviously, is that it works. As the scale and complexity of search marketing grows, so does the demands on search marketers. Not only do they now need to analyze large amounts of multidimensional data, but also share raw and filtered intelligence with multiple sets of stakeholders across the enterprise. We’ve seen up-close how so much valuable data is unavailable for optimization due to disconnects in data integration and lack of resources. Keyword Objects™ (KO) democratizes keyword data and provides a platform for business owners to have a stake in the outcome by making data analysis easily available. Now everyone can become a keyword marketer.