Delivering the right message at the right time.
Every minute, everywhere, someone is searching for something, which is why global enterprises are spending billions of dollars annually in aggregate to be discovered by customers. Today, with new online channels quickly gaining traction and a nearly impenetrable deluge of data, enterprise marketers have a dazzling number of choices about how and where to reach customers.
Founded in 1995 by Anton Konikoff, Acronym is a global leader in intent-based marketing solutions blending technology and human ingenuity to help enterprise brands leverage customer intelligence to maximize ROI. Acronym’s intent-based solutions – including paid search, SEO, social media and digital analytics – create personalized experiences driving better results, incremental revenue, and smarter marketing campaigns.
Put simply, Acronym is connecting the dots, creating the shortest path from keyword to customer.
Keywords are a brand’s most important digital asset. They are the closest proxy to customer intent and the only common denominator across online channels. Add deep-dive web analytics measuring online customer behavior and connect social interactions and it is not much of a leap to say that keyword = customer and that ultimately, the keyword is your customer. Acronym is a first-of-its-kind technology company focused on intent based customer intelligence – aggregating, organizing and analyzing keyword data for what it really is: a rich source of unparalleled consumer intelligence.
It is our fixation with understanding the deeper complexity of keywords that has led Acronym to develop category-leading, proprietary technology for reporting, analyzing, and optimizing our Clients’ search initiatives from a quintessentially keyword-driven point-of-view. Our Keyword Objects™ (KO) platform, built specifically because no existing technology properly aided our strategic approach, is the only application in its class capable of integrating nearly any data source including web analytics, bid management, organic rankings and CRM data (among others), providing an unprecedented view of online performance from entry keyword to conversion. KO provides actionable data across campaigns, business units, verticals, and geography based on performance from multiple engines and networks, all within the context of Client-customized goals and budget KPIs.
Of course, while we understand the importance of technological aids in running and maintaining large, enterprise-level search campaigns comprised of hundreds of thousands or even millions of keywords, we’ve never lost sight of the fact that people, not machines, provide the greatest insights. It’s surprisingly easy to forget that search is fundamentally about communication, about speaking to customers in their language, not pandering to spiders and robots. We’ve made a point of training our team and building our technology to be third-party agnostic, capable of harnessing the added efficiency of any major bid management or analytics platform without relying on them.
We are a team of digital marketing problem solvers, an experienced cadre of industry veterans committed to customized search marketing solutions built around the structure (and ethos) of our Clients’ organizations.
- Yes, we acquire better rankings.
- Yes, we create conversion-focused online marketing campaigns.
- Yes, we’re nerds when it comes to the nitty-gritty of web analytics implementation and tracking.
- Yes, we’re addicted to testing and optimizing the user experience.
Most importantly, we’re matchmakers…utilizing the intelligence behind keywords to target customers quickly, efficiently, and permanently. We find the shortest path from keyword to customer.
Founded in 1995, Acronym is a global leader in intent-based marketing solutions blending technology and human ingenuity to help enterprise brands leverage customer intelligence to maximize ROI. Acronym’s intent-based solutions – including paid search, SEO, social media and digital analytics – create personalized experiences driving better results, incremental revenue, and smarter marketing campaigns.
Headquartered on the 65th floor of New York City’s landmark Empire State Building, Acronym also has offices in London and Singapore to support EMEA and APAC markets respectively. Acronym is an Advertising Age Top 10 Search Agency for the last seven years and a 2012 Forrester Wave Search Agency.
Acronym’s client base of Fortune 500 companies and leading enterprise brands includes SAP, Four Seasons Hotels & Resorts, Accenture, HSBC, Humana, Fairmont Hotels and Wharton Executive Education.