Global B2B Matchmaking Service Ariba Discovery Pairs Up With Acronym For Organic Search Marketing

NEW YORK, NY, June 27, 2014—Ariba Discovery, the global e-procurement network that matches corporate buyers with sellers of goods and services, has chosen Acronym for SEO services.

“Starting in the mid-1990’s, Ariba has been a pioneer of Web-based, business-to-business ecommerce and its growth to date has been nothing short of phenomenal,” said Michael Bruh, president and chief operating officer of Acronym. “We’re a great match for Ariba – from our international search marketing experience to our strengths in B2B marketing for some of the world’s leading brands.”

A unit of SAP, Ariba Discovery is the premier service for matching business buyers and sellers globally, where $5 billion in annual business postings meet over one million sellers on the world’s largest and most trusted business commerce network. Fully integrated with Ariba Sourcing™ On-Demand, Ariba Sourcing On-Premise, Ariba Procure-to-Pay™, and buyer ERP systems through Ariba Spot Quote, the cloud-based service allows buyers to work with the industry’s highest-quality supply base, greatly reducing the time and cost of seller qualification.

About Acronym

Founded in 1995 by Anton Konikoff, Acronym is a global leader in intent-based digital marketing solutions blending technology and human ingenuity to help enterprise brands leverage customer intelligence to maximize ROI. Acronym’s intent-based solutions—including paid search, SEO, social media and digital analytics—create personalized experiences driving better results, incremental revenue and smarter marketing campaigns.

Acronym’s proprietary technology, Keyword Objects, is the first-of-its-kind business intelligence platform for search, built to aggregate, organize and analyze keyword data for what it really is: a rich source of unparalleled customer intelligence.

Headquartered on the 65th floor of New York City’s landmark Empire State Building, Acronym also has offices in London and Singapore to support EMEA and APAC markets, respectively. Acronym is an Advertising Age Top 10 Search Agency for the last eight years, a 2012 Forrester Wave Search Agency and an Adobe Preferred Partner.

Acronym’s client base of Fortune 500 companies and leading enterprise brands includes SAP, Four Seasons Hotels & Resorts, Accenture, HSBC, Humana, Fairmont Hotels & Resorts and Wharton Executive Education and Executive MBA programs.


Michael Bruh, President & COO
212-691-7051, X113

Steve Ellwanger, Director of Communications